Benefits of a Weekly Dungeon Quest
Encourages players to run a wider variety of dungeons instead of repeating the same content.
Creates more dungeon groups, making it easier for players to find parties.
Gives players an additional weekly goal and reason to log in.
Helps keep older dungeon content relevant throughout the server's lifetime.
Completely optional content that rewards participation without forcing anyone to do it.
An example of a weekly quest
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The Collector's Secret Stash
Adventurer,
I require proof of your strength. Venture into three of Azeroth's most dangerous dungeons and bring me trophies from their final masters.
Your targets:
Darkmaster Gandling of Scholomance
Balnazzar of Stratholme (Scarlet Bastion)
King Gordok of Dire Maul North
Retrieve their trophies and return them to me.
Rewards:
20 Gold
1 Guaranteed Uncommon (Green) Item
A bundle of rare flowers
A chance to obtain an exceptionally rare Bind on Equip item from my secret stash
Many have sought the treasures hidden within my collection. Few have proven worthy enough to claim them.
Return with the trophies, and perhaps fortune will smile upon you.