Our first round of PvP changes are now in and live. As part of these we have introduced a new "Haunted by the Innocent" Debuff. If you kill a player that registers as a "Grey" level in open world PvP, you will acquire one stack of this debuff. The debuff does not expire until you die. It increases your death timer to 10 minutes on the first stack, increasing to 20 min, 30 min, and then 50% after that per stack up to a 24 hours death timer.
This is of course a work in progress and subject to change so we look forward to hearing feed back over the next several days on how it plays out in game on the Normal and PvP servers.