While I don't wanna go as far as some go saying we should get donation coins as compensation for server problems not even caused by the devs, I think we really need occasional donation shop discounts as Twow had.
Considering it's a completely fresh server, with bitcoin as only way of buying, which is completely understandable, but definitely not in top 5 ways we would like to be paying, and considering that bitcoin price is low (affecting those who had crypto regardless of octo), I have to say the prices are very high.
In other words, I feel there are many players as I am, that would like to buy/pay even since first beta month, but it is expensive. My suggestion is, if you don't wanna reduce the cost, at least include discounts every few weeks/months. Also, by doing that, I feel you could actually earn more than you are doing now.