Hey all, I wanted to share some feedback about communication because I think it's becoming one of the biggest opportunities for improvement right now.
To be clear, I truly appreciate that the devs have been upfront about certain things: you've told us there isn't a dedicated Community Manager yet and Kestrel reluctantly took the role (and have been doing a fine job!), and you've also said that traditional change logs aren't something you plan to do in the near future. that's fair enough.
The problem is that at the moment there doesn't seem to be any reliable place for us to learn what's actually being added to the game.
A lot of important info ends up being delivered through random in-game conversations with GMs. Someone might happen to be online when a GM mentions a new dungeon (Windhorn Canyon), another might hear about an important questline (weapon skills quests) etc. And these conversation happen in the middle of the night for EU players, specifically. Information ends up scattered across the two realms, different time zones etc.
I want to actively want to follow the updates and development, but I find myself wondering whether I missed something. Was a feature added? Was this bug fixed? Is there a new dungeon available? Sometimes the answer is yes, but unless you happened to be in the right place at the right time, you'd never know. People constantly ask in /world about restarts and new features - it took almost a week for the community at large to understand what the changes were to rested exp and tents/inns.
What's especially confusing is that there already seems to be infrastructure in place to solve all this. The RSS feed exists but it rarely (if ever) gets used - the latest announcement talks about physical server infrastructure, which let's be real, not a lot of people actually care about. The forum exists, but major announcements don't seem to end up here either. As a result there isn'ty really a central source of information that we can check.
The reason I care about this isn't because I want exhaustive patch notes - I totally get that documenting every small change during the beta and restoration effort takes time.
What I do think is very important - is communicating player-facing content.
When you restore a dungeon, that's exciting. When a major questline is added back, that's exciting. When a large piece of unfinished content finally works, that's exactly the kind of thing we should hear about!
I will attach some screenshots from another private server's Discord because IMO they handle this almost perfectly. Their announcements are simple, focused and easy to find because they all live in a single place. They don't need massive patch notes, they just make sure players know when something interesting/important has been added.
I'd love to see something similar here (knowing, of course, that there is no Discord to post to, but you do have the RSS feed which could work the same way).
PLEASE use the RSS feed to announce new dungeons, zones, questlines, major gameplay additions. Use it to warn us about server restarts/shutdowns or longer sign-up windows. Let people know when there's new content worth checking out. It doesn't need to be anything complicated just a reliable place where we can see what has been added to the game and what the dev teams wants us to know about.
It would also be great if those announcement could appear somewhere on the website homepage. Even a small "Latest announcements" secion would make a huge difference and give us easy way to stay informed.
The team is clearly doing a lot of work behind the scenes. The server is growing and content is being added much faster than I think any of us anticipated. The issue isn't a lack of development - it's that much of this work is effectivaly invisible unless players happen to hear about it through word of mouth.
Good communication doesn't just inform players - it builds excitement, it makes people log in and see what's new. Right now, a lof of great work is often going unnoticed for days simple becauyse nobody knows it happened. I think a small amount of consistent communication would have a much bigger impact than you might realize.
Another thing I'd especially encourage the team to think about is timing. Right now we're in beta. The pop is small, the amount of content being added is managable and communication habits are still being formed. This is THE IDEAL TIME to establish good communication system. Hopefully one day, OctoWoW will have thousands of players. It's far easier to build those habits now while the community is still growing.
One final thought: every time someone asks in chat whether a feature is added, whether a dungeon is live or whether a large bug has been fixed, that's usually a sign that the information isn't reaching people effectively. As the server grows, those questions will only become more common.
Sincerely,
an ex-PR and communications major with too much free time